IS MARKETING YOURSELF OR YOUR BUSINESS DAUNTING OR OUT OF YOUR DEPTH? NO WORRIES. YOU'VE COME TO THE RIGHT PLACE.
You've got something to promote or sell, but are overwhelmed by the idea of marketing, don't have the extra time in your days to focus on it, or simply don't have that in your wheelhouse. That's where I come in. Together, we'll fill in the blanks and figure out how to reach your audience using strategy + creativity. Then you can get on with the business of succeeding and doing you.
LDA IS CELEBRATING 20 YEARS! Twenty years ago, I took a big leap of faith and jumped out of the security of my agency job to start my own company. After years of working for others in the marketing communications field in many positions I loved—and chalking up some memorable experiences, awards and mentors—I was ready to be at the helm even though still a tad scared at the unknowns. The buck literally would stop with me, meaning no work, no bucks!
I was also in a place where I was unhappy fitting my life in around my job and felt sure it should be the other way around. Finally, I knew I would never get my first novel—or any other books—written if I couldn’t carve out some “work” time to do it, especially with an entire family who needed me. (And I was right as I now have six published books to my credit!)
When the universe presented me with an offer I couldn’t refuse, I knew it was giving me a shove in my desired direction.
In 2000, I officially created Long Dog Advertising. I eschewed the industry norm of making my last name my company name and riffed slightly on the mega-giant Ogilvy & Mather (Mather being Ogilvy’s dog). At the time, our family canine was Tabasco (and nicknamed The Long Dog, among other things). I dubbed myself Top Dog and began serving my two clients with enthusiasm.
Twenty years later, I am proud to report LDA is still thriving. I’ve had flush years and lean years, still have one of my original clients, and have grown with the times and technology. My industry has seen a lot of changes since I entered it, which for the record, is college. Yup, I’m one of those weird people who actually work in their major (I earned a bachelor’s degree in advertising and minored in graphic design). I somehow knew back then I could be pretty happy at a job that involved creativity, especially writing and art. True, true, true!
I love what I do, and am fond of all my clients, many who give me wide latitude. I appreciate their trust in me to execute their branding and message. It’s not a role I take lightly and I enjoy working for individuals and companies who have a positive impact on people—because that’s important to me, too. I am also a pretty terrific boss because I am the boss of me. I have enjoyed a good work/life balance in this realm, which I both wanted and sought. I am not lonely, bored, undisciplined nor do I miss one iota of office politics, red tape or meetings that drag on with no point in sight.
The long and short? I feel positively blessed. Not only is my chosen profession fulfilling and fun, but that leap of faith turned out to be just the ticket to a whole host of growth and freedom. It hasn’t always been easy and I’m not buying any yachts or Ferraris, but I’ve never regretted one day.
Thank you sincerely to everyone who has been a part of my success.
And for those on the fence about making their own big leap—to that, I say, GO FETCH! And then run with it!