WELCOME I am Katherine Cobb, and with over 30 years of experience in the agency business, I am at the helm to serve the needs of those seeking to sell their products and services, increase their market share, brand their company or organization and spread their message in a compelling and creative way. I began Long Dog Advertising in December 1999 after working for various firms over the years once I graduated from San Jose State University in California. I earned a Bachelor of Arts degree in advertising and minored in graphic design so yes, I am one of those weird people who actually work in their major.
WHY LONG DOG ADVERTISING…DO I HAVE A LONG DOG? There was a dog—first Tabasco, who lives on in memory as the original Long Dog (she was deceptively long for being a Lab), then Scout, whose contribution was largely snoring like an old man despite her feminine persuasion (also a Lab). But then the firm went through a long, canine-less period, leaving me—the Top Dog—to howl by myself. In January 2020, a young, fearful, abandoned and endearing hound dog mix showed up and has never left. We call her Weeza (pictured above. Do I need to say at left?). While she doesn't seem interested in making any marketing decisions, she does have quite a social media following and will accept treats at any time.
SOME PRETTY COOL THINGS ABOUT ME I decided to seek a career in marketing because of my love of words and art and my hunch I could spend my days immersed in creativity, which didn’t sound like a job, but fun. In truth, I had many interests I could have pursued in college including writing, photography and filmmaking. Along the way, I have advanced my skills in all but the filmmaking arena (unless TikTok counts, then I'm slaying).
As you would imagine, I am adept at writing marketing copy in a variety of tones and voices as well as crafting messages to help clients promote themselves via social media (still the almighty reach vehicle), email marketing and other avenues still working in the world. But along the way, I also became a regular editorial columnist, have written hundreds of feature stories and columns for various mid-Atlantic publications and published fiction, nonfiction and children’s books (that last one was about a certain dog named Weeza). I’ve won awards for advertising copy and earned Best Lifestyle Columnist by the West Virginia Press Association (along with some other WVPA awards for articles). One of my short stories was published in the Anthology of Appalachian Writers. And love writing. Visit www.katherinecobb.com for more information about my books and journalism or to read my blog.
I’ve also upped my photography game. I’ve shot photos to accompany articles for publication, and taken professional images for marketing communications clients, individual/family clients and private functions. My two-volume set of portraits feature my photography, and I’ve also won some awards for my photography. See the Studio K tab for more information. And those aren’t even the coolest things about me. : )
This was also pretty cool: I once sponsored a demolition derby car. I think they did the LDA logo justice!
